5 Website Mistakes Contractors Make (And How to Avoid Them)

5 Website Mistakes Contractors Make (And How to Avoid Them)

Your website is often the first impression potential customers have of your business. Here are the most common mistakes we see—and how to fix them.

Mistake 1: No Clear Phone Number

Your phone number should be visible at the top of every page. If visitors have to hunt for it, they'll call someone else.

**Fix:** Put your phone number in the header, make it click-to-call on mobile.

Mistake 2: Slow Load Times

Every second of load time costs you 7% of conversions. Large images and bloated code are usually the culprits.

**Fix:** Compress images, use modern formats (WebP), minimize plugins.

Mistake 3: No Service Area Information

If visitors can't quickly determine whether you serve their area, they'll leave.

**Fix:** List your service areas prominently. Create city-specific pages for SEO.

Mistake 4: Missing Trust Signals

Certifications, licenses, insurance, and reviews should be front and center.

**Fix:** Add a trust badge section. Display your best reviews. Show before/after photos.

Mistake 5: Complicated Contact Forms

Asking for too much information kills conversions.

**Fix:** Keep forms simple: name, phone, brief problem description. That's it.

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