Home Improvement Specialists

Turn Unfinished Basements Into Signed Contracts

A portfolio-driven website that converts homeowners dreaming of more space into booked consultations.

Get StartedExplore Home Improvement

THE STAKES

What's at risk without a premium website

Lost Revenue

Potential customers find your competitors first and hire them instead.

Invisible Expertise

Your skills and experience hide behind a dated website.

Wasted Time

Unqualified leads drain your time with calls that go nowhere.

WHY IT MATTERS

Why basement finishers need a premium web presence

Basement projects are high-ticket purchases ($15K-$50K+) — homeowners research extensively before committing
Your portfolio is your most powerful sales tool — finished basements need to be seen to be sold
The market is competitive — contractors with better websites win projects despite comparable work quality
Most basement finishing decisions start with online searches for inspiration and local contractors

OUR APPROACH

Why basement finishing businesses choose us

Industry-Specific

Built for how your customers search and decide.

Conversion-Focused

Every element designed to turn visitors into leads.

Lightning Fast

Sub-second load times because speed equals more leads.

Full Analytics

Know exactly where your leads come from.

TRANSFORMATION

From frustration to consistent growth

Common challenges

  • ✕Your website doesn't showcase the quality and variety of your work
  • ✕Competitors with flashier portfolios win projects you should have gotten
  • ✕Leads come in but many aren't qualified for your project minimums
  • ✕Homeowners can't visualize what their basement could become

What we deliver

  • A portfolio website that sells your craftsmanship 24/7
  • Qualified leads filtered by project scope and budget expectations
  • Inspiration content that helps homeowners say yes faster
  • Professional online presence that justifies premium pricing

DELIVERABLES

What we build for basement finishing companies

Portfolio showcase

Before/after galleries organized by project type — home theaters, bars, bedrooms, home offices.

Project inquiry forms

Structured forms that qualify leads by basement size, intended use, and budget range.

Design inspiration pages

Help homeowners visualize possibilities and overcome decision paralysis.

Process timeline

Clear breakdown of your process from consultation through final walkthrough.

Financing presentation

Present financing options clearly to help close high-ticket projects.

OUR PROCESS

From first call to launch and beyond

1

Discovery Call

We learn about your business and goals.

30 min call
2

Design & Build

Custom website tailored for your business.

2-4 weeks
3

Launch & Optimize

Go live with analytics and tracking setup.

Launch + 30 days
4

Ongoing Partnership

Monthly support and performance optimization.

Monthly

Tracking & measurement

Consultation request tracking with lead source attribution
Portfolio engagement metrics to see which projects resonate
Click-to-call analytics for phone inquiries
Form completion rates to optimize lead capture

INVESTMENT

Transparent pricing

One-time setup for your custom website build, plus a monthly fee for hosting, security, support, and ongoing platform upkeep.

Starter

$2,500–$4,000

setup

+ $249–$399/mo

Most Popular

Growth

$4,000–$7,500

setup

+ $499–$899/mo

Dominance

$7,500–$12,500

setup

+ $1250–$2500/mo

View full pricing details

FAQ

Frequently asked questions

RELATED BUSINESSES

More home improvement businesses we serve

Ready to grow your basement finishing business?

See how a conversion-focused website can help you capture more leads.

Get StartedExplore Home Improvement