Fitness & Recreation Specialists

Make a Splash With More Enrollments

A website that builds parent trust and fills your swim lesson schedule year-round.

THE STAKES

What's at risk without a premium website

Lost Revenue

Potential customers find your competitors first and hire them instead.

Invisible Expertise

Your skills and experience hide behind a dated website.

Wasted Time

Unqualified leads drain your time with calls that go nowhere.

WHY IT MATTERS

Why swim schools need trust-building websites

Parents research swim programs extensively — water safety is not taken lightly
Instructor qualifications and safety protocols are top decision factors
Seasonal and year-round programs require different marketing approaches
Recurring membership models depend on building long-term family relationships

OUR APPROACH

Why swim schools businesses choose us

Industry-Specific

Built for how your customers search and decide.

Conversion-Focused

Every element designed to turn visitors into leads.

Lightning Fast

Sub-second load times because speed equals more leads.

Full Analytics

Know exactly where your leads come from.

TRANSFORMATION

From frustration to consistent growth

Common challenges

  • Parents can't easily find program information for their child's age and level
  • Your safety standards and instructor qualifications aren't visible online
  • Summer enrollment peaks but off-season is slow
  • Competing with larger aquatic centers that have more marketing resources

What we deliver

  • Clear program information that helps parents choose confidently
  • Trust signals that reassure parents about safety and instruction quality
  • Year-round enrollment marketing for seasonal and ongoing programs
  • Professional presence that competes with larger facilities

DELIVERABLES

What we build for swim schools

Program overviews

Clear presentation of lessons by age and skill level — from infant water safety to competitive swim prep.

Instructor credentials

Showcase your team's certifications, lifeguard training, and teaching experience.

Safety messaging

Prominently feature your safety protocols, instructor ratios, and facility standards.

Class scheduling

Easy enrollment for trial classes, ongoing lessons, and summer intensive programs.

Facility showcase

Photos of your pool, water temperature information, and amenities that set parents at ease.

Seasonal promotions

Campaigns for summer programs, holiday camps, and new swimmer specials.

OUR PROCESS

From first call to launch and beyond

1

Discovery Call

We learn about your business and goals.

30 min call
2

Design & Build

Custom website tailored for your business.

2-4 weeks
3

Launch & Optimize

Go live with analytics and tracking setup.

Launch + 30 days
4

Ongoing Partnership

Monthly support and performance optimization.

Monthly

Tracking & measurement

Enrollment form submissions
Trial class booking rates
Program page engagement
Seasonal campaign performance

INVESTMENT

Transparent pricing

One-time setup for your custom website build, plus a monthly fee for hosting, security, support, and ongoing platform upkeep.

Starter

$2,500–$4,000

setup

+ $249–$399/mo

Most Popular

Growth

$4,000–$7,500

setup

+ $499–$899/mo

Dominance

$7,500–$12,500

setup

+ $1250–$2500/mo

View full pricing details

FAQ

Frequently asked questions

Ready to grow your swim schools business?

See how a conversion-focused website can help you capture more leads.